New Supermarket that Takes Almost Zero Profit-margin is Fighting Inflation in Israel

He who is generous to the poor makes a loan to Hashem; He will repay him his due.




(the israel bible)

February 13, 2022

2 min read

Israel’s leading pasta maker, Osem, announced that they would raise their prices on what is considered already expensive pasta due to inflationary pressure. And although the public outcry has managed to postpone the price increase, the company has said that they will eventually raise prices after Passover. Price hikes on food in Israel are inevitable. Increases in gas, electricity, and other essential utilities are only exacerbating the financial hardships of Israel’s working class.


And so, as Israelis join Americans experiencing inflation, the Colel Chabad organization has offered a solution for Israel’s poor.


Colel Chabad has opened a chain of supermarkets that sell food items with almost zero profit margin. The result – a bag of pasta that usually costs 7 shekels only costs 3 shekels. A tube of toothpaste whose average market value is 10 shekels only costs 6.


This initiative operates through volunteers who sell boxes full of basic food and staples to the Israeli consumer suffering from rising food costs. 


This project perfectly fits Colel Chabad’s model – feeding Israelis experiencing food insecurity.

That’s because giving away free food isn’t always the answer. Many families in Israel aren’t poor enough to qualify for handouts but are feeding their children far less due to budgetary constraints. Colel Chabad’s new ‘Social Supermarket’ seems to solve this issue.


Click here to learn how you can get involved and help ensure that Israeli families don’t starve.


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