One of the traditions on the holiday of Shavuot is to eat dairy products, and one such store in Jerusalem, “Basher Fromagerie” is generating huge profit!
The most commonly consumed dairy product on the Festival of Weeks in Israel is cheesecake. However cheese and other fruits are also consumed traditionally.
Eating dairy products is not a commandment or law on the Festival of Weeks but rather a custom that is not incumbent upon Jewish people. Another custom is to pull an all-nighter to learn Torah from dusk until dawn.
In Jerusalem, many Jews are known to gather at the Western Wall once the sun rises.